It’s a hot start for the ladies in a crowded daytime syndicated talk show field. NBCUniversal’sKelly Clarksonpremiered yesterday to a 1.9 household rating across primary runs in the metered markets. That marks the highest debut rating for a first run syndicated show in seven years, since September 2012 when Katie Couric’sKatieandSteve Harveyopened with a 2.8 and 1.5 HH rating, respectively.
Kellygot a lot of attention when her first scheduled guest, Kevin Hart, had to pull out after a car accident and pal Dwayne Johnson stepped in to replace him and provide an update on his condition. The show, which also featured Steve Carell introducing theAmerican Idolwinner andThe Voicecoach, improved +36% over lead-in and +73% over the year ago (Sept. 2018) time period.
Emmy Party List 2019: Media Mergers, Agency Pullouts Lighten Soirée Schedule
That time period is 2 PM, leading toThe Ellen DeGeneres Show, on most NBC stations that airedSteve Harvey‘s successor,Steve,in the hour before replacing it withKelly Clarkson.
In the target Women 25-54 demo,Kellyaveraged a 0.8 rating, the best debut mark in five years with a +33% increase over lead-in and a 100% increased versus September 2018.
Meanwhile Disney’sTamron Hall,featuring the return to daytime of the formerTodayco-host, posted a 1.4 household rating and a 0.5 in W25-54. it also improved its 10 AM time period vs. Sept. 2018, by +15% (HH) and +23% (W25-54) on the ABC stations, which aired various syndicated shows in the hour last season.
UnlikeKelly, Tamronfollowed one of the highest-rated shows in daytime,Live with Kelly and Ryan, so understandably it was off from its lead-in, by -22% (HH) and -10% (W25-54), with the strong retention in the female demo showing promise.
Here is Carell’s intro of Clarkson with the famous line from his movieThe 40-Year-Old Virgin:
Other new syndicated strips launching this fall include court show, Judge Jerry, starring Jerry Springer, Sony Pictures TV’s talkerMel Robbins, and Fox’s game show 25 Words or Less, hosted by Meredith Vieira.